Ivan started his morning jog like millions of others before, legs heavy and mind clouded by the desire to stop. He slowed near the midpoint, gasping for breath. Thoughts of defeat urged him to turn around. Instead, Ivan glanced down at his phone—a reminder popped up: NGUOY (Never Give Up on Yourself).
He took a deep breath and resumed running, albeit slowly. Each step became evidence of his resolve, and before long, he reached his usual stopping point. The jog wasn’t faster than usual, but Ivan finished strong, proving to himself that persistence was more important than speed. NGUOY (Never Give Up on Yourself) reminded him that progress is measured not by leaps, but by every ounce of effort when quitting feels easier.
This is a fictional, illustrative story created to show the heart of the brand and is not based on real people or events.