Just Doing Life

Ever feel like you're just going through the motions, stuck in a rut with no direction?We all hit that wall sometimes. Life's stressors pile up, we lose sight of our goals, and it feels like we're just spinning our wheels. It's frustrating, right? You know you're meant for more, but it's hard to keep moving forward when you're feeling lost.That's where Just Doing Life Apparel steps in. More than just clothing, it's your daily nudge, a wearable reminder that every step, no matter how small, is a step forward. Our line isn't just about looking good—it's about feeling good and keeping your eyes on the prize. So wear it with pride and remember, you're not just living, you're Just Doing Life. Keep moving, keep striving, keep shining.

Stronger Together

Together, we can cook up a whole lot of positivity and inspiration, pushing everyone to rock their real selves. Come join the Just Doing Life crew and add your flavor to this bigger recipe. We're better with you in it.

Ricky White, Founder

Greetings! My name is Ricky White. Originally from Illinois, I now find my roots firmly planted in the vibrant soil of California.Just Doing Life kicked off its journey back in August 2020. It all started as a seed of thought, then sprouted into a dream, and became the fuel that helped push past countless roadblocks.

Remember, even when things look a little bleak, there's always a brighter day on the horizon. Life's like that. It's a teacher, always showing us who we are and how we can step up to whatever it throws at us. So, let's seize the day, lift each other up, because love is love. And hope? That's the secret sauce that keeps us moving forward.

Our Vision

“Imagine a world where everyone is living their life to the fullest, cherishing every moment, and never giving up on their dreams. Our vision at Just Doing Life is to inspire this world, one person, one moment, one t-shirt at a time. We envision a community of individuals who embrace themselves, their journeys, and their present moments, fostering positivity, resilience, and a sense of unity.”

Our Mission

Our mission at Just Doing Life is to empower individuals to embrace their unique selves and live their lives to the fullest. Through our thoughtfully designed apparel and accessories, we aim to inspire optimism, comfort, and a focus on the present. We strive to foster a community that supports each other, shares experiences, and celebrates the beauty of life. We believe in breaking free from mediocrity, promoting the pursuit of personal passions, and above all, we believe in just doing life and we are running our own race as well, by faith.


Stay connected with us!

For any inquiries or special offers, feel free to drop us a line at info@justdoinglife.com or send us an SMS at 847-722-1874.

Thank you!

Refuse to settle for society’s definition of 'average'.