Just Doing Life

Just Doing Life Apparel – Your Daily Reminder to Keep Moving Forward

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Break Free From Mediocrity

Pursue your passion and let it affirm your worth.

Life can be challenging, it can be demanding, and at times, it can feel overwhelming. It’s easy to lose sight of our purpose, our goals, and the beauty of the journey. But remember, you’re not alone in this struggle. We’re all just doing life, one day at a time, one step at a time.

Our Vision

“Imagine a world where everyone is living their life to the fullest, cherishing every moment, and never giving up on their dreams. Our vision at Just Doing Life is to inspire this world, one person, one moment, one t-shirt at a time. We envision a community of individuals who embrace themselves, their journeys, and their present moments, fostering positivity, resilience, and a sense of unity.”

Our Mission

Our mission at Just Doing Life is to empower individuals to embrace their unique selves and live their lives to the fullest. Through our thoughtfully designed apparel and accessories, we aim to inspire optimism, comfort, and a focus on the present. We strive to foster a community that supports each other, shares experiences, and celebrates the beauty of life. We believe in breaking free from mediocrity, promoting the pursuit of personal passions, and above all, we believe in just doing life.


A big thank you to our amazing community for their continued support of our brand and products.

Stronger Together

Together, we can foster positivity and inspiration, encouraging everyone to embrace their authentic selves. Be a part of the Just Doing Life community and contribute to something greater.

About Us

Ricky White, Founder

Hi there! I'm Ricky White, born and raised in Illinois and now calling California home.Just Doing Life started its journey in August of 2020 as a part of JDLIFE Corp. It all started with a simple thought that transformed into a dream and then became the motivation to overcome numerous obstacles.

Life can seem complex, but we believe that with faith, trust in God, and confidence in oneself, we can remain true to who we are despite the hurdles we face.Brighter days are always ahead, and there's so much to learn about ourselves and how we navigate the challenges and influences of life. So, let's seize the day and embrace each other because love is love, and hope is the driving force of our progress.

Our Apparel

We hope that our apparel inspires you to strive for the best version of yourself and live your life to the fullest.

Stay connected with us!

For any inquiries or special offers, feel free to drop us a line at info@justdoinglife.com or send us an SMS at 847-722-1874.

Thank you!

Refuse to settle for society’s definition of 'average'.