Juan stared at a blank page in his notebook, trying to solve math problems that felt impossible. With every mistake, his confidence plummeted, and quitting seemed more appealing by the minute. But then he saw the letters NGUOY (Never Give Up on Yourself) written at the top of his page. He’d scribbled them weeks ago after a pep talk from his older sister: Never Give Up On Yourself.
He sighed, picked up his pencil, and attempted one problem with slow, careful attention. It still didn’t click, but he persisted. By the end of the night, Juan had completed several problems, some right, some wrong, but each attempt chipped away at his doubt.
What mattered wasn’t perfection but effort. Every page filled was a testament to his commitment to keep showing up. NGUOY (Never Give Up on Yourself) became Juan’ s mantra, an anchor he’d return to each time things felt overwhelming.
This is a fictional, illustrative story created to show the heart of the brand and is not based on real people or events.


