Always Forward

Always Forward captures the relentless spirit of Lomel—a multi-talented artist from Springfield, Massachusetts, who transforms hardship into hope through music, creativity, and self-expression. Featuring our signature futuristic bird logo, this brand is a tribute to resilience, reinvention, and never standing still. Lomel’s story beats at the heart of Always Forward. As an acclaimed R&B singer, rapper, songwriter, and record-breaking freestyler, Lomel channels life’s struggles and triumphs into every verse and visual. His music, acting, and screenwriting are fueled by the conviction that growth comes from adversity—and that everyone has a future worth fighting for. Each piece in the Always Forward collection is designed as a badge of perseverance. Whether you’re facing new challenges or celebrating small victories, this brand stands as a daily reminder: keep rising, keep creating, and keep moving forward—no matter what.