Never Give Up on Yourself
At Just Doing Life, our core belief is simple and unwavering: never give up on yourself. Every piece we create is designed to remind you—and everyone around you—that perseverance, hope, and self-love can carry you through any challenge.
We use apparel and uplifting stories to encourage authentic living, no matter where you are on your journey. Our mission is to inspire individuals to keep believing in themselves, embrace their unique paths, and strengthen the resilience that already lives inside them.
Diversity and inclusivity are at our foundation. We bring people together by celebrating every story and background, using our designs to foster unity and belonging. When you wear Just Doing Life, you wear proof that your journey matters and that, even when things get tough, you should always hold on to the fire within.
Mission:
To empower you to never give up on yourself, stay hopeful, and build connections that inspire positive change.
Vision:
A world where every person believes in their own worth and refuses to lose hope—no matter the odds.
About Ricky White
I’m Ricky White, a multimedia designer and the founder of Just Doing Life. My creative journey started with a passion for storytelling through every form of media—graphic design, photography, video editing, branding, and apparel. Over the years, I’ve had the privilege of working with and serving a wide range of companies, entrepreneurs, and individuals, helping them bring their visions to life through design.
That experience across industries taught me how powerful visuals can be—not only in business but in people’s everyday lives. Whether it was developing brand identities, creating marketing campaigns, or designing apparel, I’ve seen firsthand how design can inspire, connect, and motivate.
In 2020, I launched Just Doing Life as more than just an apparel line—it’s a movement. Built from my own experiences of overcoming challenges, this brand represents determination, resilience, and hope. Every shirt, hoodie, or design I create carries that same mission: to inspire others to keep moving forward and embrace their own strength.
My background in multimedia design shapes the way I approach fashion. I bring the same creativity and attention to detail that I’ve applied in my work with businesses and clients—combining artistic vision with practical storytelling. For me, apparel isn’t just clothing; it’s a canvas for messages that matter.
Just Doing Life is more than a brand. It’s a reminder that no matter the obstacle, you have the power to rise above it. Through my work, I strive to serve others not only with design but with encouragement to live boldly and authentically.