About Us

United in Hope, Stronger Together

Motivated
and driven

At our core, we are motivated and driven and dedicated to uplifting and empowering individuals on their journey of self-discovery and personal growth. Our designs are imprinted with messages of hope, compassion, and self-love, encouraging wearers to embrace their authentic selves and live with purpose.

Diversity and Inclusivity

We celebrate the richness of diversity and strive to create a world where every individual feels seen, heard, and valued. Our apparel serves as a canvas for promoting unity, breaking down barriers, and fostering a sense of belonging among all people, regardless of their backgrounds.

Inspiring Purposeful Living

Through our designs and messaging, we aim to inspire individuals to live purposefully, compassionately, and joyfully. We encourage wearers to embrace their unique stories, cultivate self-motivation, and contribute to creating a better world for all. Just Doing Life is a movement that empowers individuals to live authentically, connect deeply, and make a positive impact on the world around them.

.Mission: Just Doing Life aims to inspire people to embrace their true selves and offer hope for a brighter future. We focus on seeing the patterns an connects that bring different communities together. 

Vision: Just Doing Life aims to foster a world of mutual support and appreciation for each individual’s life and dreams.

Just Doing Life, started by Ricky White in 2020, is all about overcoming challenges and staying determined. It’s a community-focused brand that promotes mutual support, understanding, and encouragement. The brand combines positivity, inspiration, and meaningful change, inviting everyone to join in. Its core mission is about connecting people, saving lives, and embodying the peace we want in the world.

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